ABT Earns a Perfect 100 NPS Score — #1 Among Technology Dealers Nationwide

Automated Business Technologies earned a perfect Net Promoter Score of 100 last month — the highest possible rating, and the highest score among technology dealers tracked on the CEOJuice national benchmark platform. For a Colorado-owned technology company serving businesses from Fort Collins to Pueblo, it’s a number that means something: every single client who responded said they would recommend us. Not most. Every one.

Here’s what NPS is, how it’s measured, and what our team across Denver, Colorado Springs, and Westminster does every day to earn it.

What Is Net Promoter Score (NPS)?

Net Promoter Score (NPS) is a customer loyalty metric that measures how likely customers are to recommend a company to others. It is calculated by asking one question: “On a scale of 0–10, how likely are you to recommend this company to a friend or colleague?” Respondents are grouped into Promoters (9–10), Passives (7–8), and Detractors (0–6). The final score is calculated by subtracting the percentage of Detractors from the percentage of Promoters, producing a result between -100 and +100. A score above 50 is considered excellent. A score of 70 or above is considered world-class. A score of 100 means every respondent was a Promoter — zero Passives, zero Detractors.

NPS was developed by Fred Reichheld and introduced in the Harvard Business Review in 2003. It is now one of the most widely used customer satisfaction benchmarks across industries worldwide.

How ABT Stacks Up Nationally

CEOJuice is an independent performance benchmarking platform used by technology dealers across the United States. Participation is voluntary — and not every dealer shares their scores publicly. ABT does, because the numbers reflect what our clients actually experience.

Among all dealers actively sharing NPS data on the platform, ABT ranked first — with a perfect score of 100 last month and 100 year-to-date. Our all-time score of 87.82 reflects consistent performance across years of customer surveys, not a single strong month.

The CEOJuice platform average for participating dealers currently sits at 91.13 — already a strong benchmark. ABT’s current scores exceed that by nearly nine points on the year-to-date measure, and are at the maximum on the monthly.

Why NPS Matters for Colorado Businesses

In B2B technology services — managed IT, copiers and print, access control, cloud security — the relationship between a Colorado business and its technology provider is long-term. Contracts span years. Equipment and software integrate into daily operations. When something breaks or a network goes down, response time and technical capability matter immediately.

That’s why NPS is a particularly meaningful signal in this industry. It doesn’t measure satisfaction with a single transaction. It measures whether a client trusts you enough to put their own name and credibility behind a recommendation to someone they know.

Colorado businesses along the Front Range — from Fort Collins and Westminster down through Denver and the Denver metro area to Colorado Springs and Pueblo — have real choices when selecting a technology partner. A perfect NPS doesn’t happen because a customer had a decent experience. It happens because they had an experience worth talking about.

How ABT Earns It

ABT has served Colorado businesses since 2005 from three locations strategically positioned across the Front Range: our Denver/Centennial headquarters, our Colorado Springs office, and our Westminster location serving Northern Colorado. That footprint means our technicians and account managers are genuinely close to the businesses we support — not dispatching from across the state.

Accountability at every level. Whether it’s a service call on a copier, a network issue escalated through managed IT support in Denver, or an access control installation in Colorado Springs, our clients hear back quickly from people who can solve the problem. We don’t route customers through generic call centers.

Colorado-owned, Colorado-focused. ABT is locally owned and operated. When a client has a concern, it reaches the right person fast. There’s no corporate escalation path that routes to another state — our leadership team is here, invested in the outcome, and empowered to act.

Proactive technology management. ABT’s managed IT services are built around preventing problems before they affect a client’s operations. The same philosophy applies to managed print and our access control and cloud security work. Customers who don’t have to think about their technology — because it’s just working — tend to be the most satisfied ones.

Honest recommendations. We don’t oversell. We match the right solution to a client’s actual size and needs — whether that’s a Denver enterprise with 200 users or a Colorado Springs business with a 10-person team — and we back it up with service after the sale. That consistency is what turns a satisfied customer into a Promoter.

Frequently Asked Questions About NPS

What is a good NPS score for a technology company?

For B2B technology companies, an NPS above 50 is considered good, above 70 is considered world-class, and 100 is the maximum possible score. Industry benchmarks vary, but technology services companies that consistently score above 80 are generally considered top performers. ABT’s current NPS of 100 exceeds all of these thresholds.

How is Net Promoter Score calculated?

NPS is calculated by asking customers to rate their likelihood of recommending a company on a 0–10 scale. Customers who respond 9 or 10 are Promoters. Those who respond 7 or 8 are Passives. Those who respond 0–6 are Detractors. The NPS is the percentage of Promoters minus the percentage of Detractors. The result ranges from -100 to +100.

How does ABT collect NPS feedback from Colorado customers?

ABT collects NPS feedback through CEOJuice, an independent third-party platform used by technology dealers across the country. Surveys are sent to customers following service interactions, and responses are tracked and benchmarked against a national peer group of dealers. This ensures ABT’s scores are independently measured — not self-reported.

What managed IT services does ABT provide in Denver and Colorado Springs?

ABT provides managed IT services to businesses throughout the Denver metro area, Colorado Springs, Westminster, and the broader Front Range corridor. Services include proactive network monitoring, cybersecurity, help desk support, cloud solutions, and IT strategy. ABT also provides managed print, access control systems, cloud security cameras, and VoIP phone systems to Colorado businesses.

Why choose a Colorado-based technology company over a national provider?

Colorado-based technology companies like ABT offer faster on-site response times, local account management, and a direct relationship with decision-makers — without routing through national call centers. For Front Range businesses in Denver, Colorado Springs, Westminster, and surrounding areas, local service means faster resolution and a provider who understands the regional business environment.

A Score Worth Earning — Every Month

A 100 NPS is something we’re proud of. It’s also something we know we have to earn again next month, and the month after that. NPS isn’t a trophy — it’s a signal. It tells us the work our team is putting in is landing the right way with the clients who matter most.

If you’re a Colorado business evaluating technology partners — for managed IT services, print and document solutions, access control, or cloud security — we’d be glad to show you what that service experience looks like in practice.

ABT serves businesses across the Front Range from three Colorado locations:

Contact ABT to schedule a conversation →