Revolutionize Print Marketing with the Xerox Iridesse Press
Posted on 12 March, 2025 / Under Xerox Colorado, Xerox Iridesse, Xerox Printers, Xerox production printing

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Reimagining Marketing & Design Printing with the Xerox Iridesse: A Game-Changer in Fluorescent Print Capabilities

In today’s competitive business landscape, print marketing and design need to be more vibrant, more engaging, and more innovative than ever before. Standard CMYK printing is no longer enough to make a lasting impression. To truly stand out, businesses need advanced print technology that can bring marketing materials to life with metallic, fluorescent, and specialty toner enhancements.

Enter the Xerox Iridesse Production Press—a high-performance digital press that pushes the boundaries of print with fluorescent colors, metallics, and specialty embellishments. Whether you’re designing brochures, business cards, posters, or high-impact direct mail pieces, the Iridesse allows your brand to shine with stunning, eye-catching effects that were once only possible through costly, time-consuming offset printing.

If you’re a Colorado business looking to elevate your marketing materials with the Xerox Iridesse, ABT offers leasing, installation, training, and ongoing maintenance to ensure your investment in cutting-edge print technology drives real results.

Unleashing Creativity with the Xerox Iridesse

The Xerox Iridesse Production Press is not just another high-end digital printer—it’s a revolutionary tool for graphic designers, marketers, and print shops looking to produce exceptional, high-impact print pieces. What sets the Iridesse apart is its ability to print six colors in a single pass, seamlessly integrating fluorescent, metallic, and clear embellishments with standard CMYK printing.

Expanded Toner Capabilities: Beyond CMYK

Unlike traditional four-color printers, the Xerox Iridesse supports up to six specialty colors in a single pass, enhancing creative possibilities like never before. The specialty toners include:

  • Fluorescent Pink – Ideal for eye-catching event flyers, fashion catalogs, and creative branding materials.
  • Fluorescent Yellow – Perfect for high-visibility marketing, adding energy to posters, banners, and promotional items.
  • Fluorescent Orange – Enhances warm tones, making product packaging, direct mail, and brochures more engaging.
  • Metallic Gold & Silver – Adds a premium touch to invitations, luxury product catalogs, and business cards.
  • White & Clear Toner – Creates stunning overlays, textured effects, and elegant finishes.

This means businesses can now blend fluorescent toners with metallics and CMYK to create never-before-seen effects that make brochures, business cards, and promotional materials pop off the page.

Superior Print Quality & Versatility

The Xerox Iridesse isn’t just about specialty effects—it also delivers ultra-high-quality print resolution at 2,400 dpi, ensuring sharp text, vivid images, and consistent color accuracy. Whether you’re printing small-format materials like business cards or large-format marketing pieces, the Iridesse offers precision and versatility unmatched in the digital print industry.

Transforming Marketing Materials with Fluorescent Printing

1. Brochures That Command Attention

Brochures are a staple of marketing, but with the Xerox Iridesse’s fluorescent toner capabilities, you can make your brand message more compelling than ever. Imagine:

  • Vivid neon highlights that draw attention to key information.
  • Glowing effects that create a futuristic, dynamic feel.
  • Layered metallic and fluorescent blends that make images and text visually striking.

Whether you’re designing corporate brochures, event handouts, or product guides, the Iridesse ensures your materials stand out and leave a lasting impact.

2. Eye-Catching Posters & Signage

Large-format marketing materials, such as posters and in-store signage, demand bold, high-impact colors. With the Iridesse, you can:

  • Add fluorescent accents that glow under UV light, making posters ideal for nightlife venues, concerts, and trade shows.
  • Use gold and silver metallics to create luxurious, high-end designs for fashion, automotive, and upscale retail brands.
  • Layer clear toner for spot gloss effects, adding texture and dimension.

This means marketing campaigns become more dynamic and visually stunning, helping businesses attract more customers and drive engagement.

3. Unique Business Cards & Direct Mail

Your business card is often the first impression you leave—so why settle for ordinary? With the Xerox Iridesse, you can create:

  • Neon business cards that demand attention.
  • Gold and silver metallic accents for a premium, high-end look.
  • Raised clear toner effects for a tactile, professional finish.

For direct mail, the Iridesse allows marketers to craft highly personalized, visually dynamic pieces that boost open rates and engagement.

Why Businesses in Colorado Should Invest in the Xerox Iridesse

If you’re looking for a cutting-edge printing solution to elevate your brand, the Xerox Iridesse is the perfect choice. But investing in high-end print technology is only part of the equation—you need a trusted partner to provide expert leasing, installation, training, and ongoing maintenance. That’s where ABT comes in.

ABT: Your Xerox Iridesse Partner for Leasing & Support

At ABT, we specialize in helping Colorado businesses integrate advanced print solutions like the Xerox Iridesse into their operations. Here’s why businesses choose us:

  • Flexible Leasing Options – We offer affordable leasing plans so businesses can access cutting-edge printing without a massive upfront investment.

 

  • Expert Installation – Our certified technicians ensure your Iridesse is set up for maximum efficiency and performance.

 

  • Comprehensive Training – We provide hands-on training so your team can take full advantage of the Iridesse’s powerful features.

 

  • Ongoing Maintenance & Support – Our local service team ensures your machine stays in top condition, minimizing downtime and maximizing productivity.

 

By partnering with ABT, you get more than just a printer—you get a complete, worry-free print solution.

Take Your Print Marketing to the Next Level

The Xerox Iridesse Production Press is redefining what’s possible in digital print. With its fluorescent, metallic, and specialty toner capabilities, businesses can create breathtaking marketing materials that capture attention and drive engagement. Whether you’re producing brochures, signage, business cards, or direct mail, the Iridesse’s vibrant print effects ensure your materials make a bold, unforgettable statement.

If you’re ready to bring next-level print capabilities to your business, contact ABT today. As Colorado’s leading provider of Xerox leasing, installation, training, and maintenance, we’ll help you unlock the full potential of the Xerox Iridesse and elevate your marketing strategy.

📞 Call us today to schedule a demo and explore leasing options!

🚀 Let’s make your print marketing unforgettable.

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