Unlocking the Power of Roland Printers: Your Complete Guide to Devices, Applications, and Materials
If you’re exploring the world of wide‑format printing for your Colorado‑based business, chances are you’ve heard the name Roland more than once. Whether you’re in signage, vehicle graphics, apparel, or promotional products, Roland printers are recognized for their reliability, versatility, and output quality. This guide is designed to help you understand what Roland printers can do for your business—from applications and device options to substrate compatibility and pricing—so you can confidently choose the right solution.
Why Choose Roland Printers?
Roland has built a trusted reputation in the print industry with a diverse portfolio of ink‑jet printers, print‑and‑cut devices, UV flatbeds, and direct‑to‑object machines. What sets Roland apart is its focus on innovation, user‑friendly design, and robust build quality. Whether you’re a seasoned print professional or launching a new venture, these machines are designed to help you grow your business with flexibility and consistency.
Here’s what you can expect:
- Wide range of printer types (eco‑solvent, UV, dye‑sublimation, textile)
- Options for roll‑to‑roll, flatbed, and hybrid setups
- Integrated cutting features on many models
- Durable, cost‑effective ink systems
- Compatibility with various media and substrates
- Streamlined workflow and intuitive software interfaces
Roland printers are especially popular with businesses that need versatility without sacrificing print quality. From high‑speed production to detailed customization, there’s a Roland device built to meet those needs.
Diverse Applications: Turning Your Roland Printer into a Revenue Engine
One of the biggest advantages of Roland printers is how many applications they support. Whether you’re working with soft signage, rigid boards, or personalized merchandise, Roland offers the tools to help you generate revenue across multiple markets.
1. Vehicle Wraps & Graphics
Vehicle wraps are a high‑margin service and a cornerstone of many print shops. Roland’s eco‑solvent printers excel in this area, offering wide‑format output and excellent color vibrancy. With the right wrap film, you can produce full vehicle wraps, partial graphics, decals, and fleet branding with precision and durability.
The benefits for your business include:
- High profit per job (especially for full wraps)
- Strong demand from local businesses, trades, and delivery services
- Easy entry into recurring client relationships with fleet work
2. Signage – Indoor and Outdoor
If you’re creating signs for retail, events, or property management, Roland printers deliver outstanding print quality on a wide range of substrates. From durable outdoor banners to high‑resolution indoor posters, you’ll be able to cover all your clients’ signage needs.
Common signage applications:
- Storefront signage
- Event backdrops
- Real estate signs
- Trade show displays
- Directional signage
Because you can print on both rigid and flexible media, the possibilities are virtually limitless.
3. Wall Murals & Interior Décor
More businesses and homeowners are looking to customize their spaces with wall coverings, murals, and decorative panels. UV printers and eco‑solvent models from Roland can handle textured media, wallpapers, canvas, and rigid substrates like wood or metal.
As a print provider, you can tap into:
- Hospitality décor for hotels, lodges, and restaurants
- Customized interior walls for homes or offices
- Art reproductions and large‑format photography
This market offers premium pricing opportunities, especially when working with designers and architects who require high‑quality, color‑accurate output.
4. Apparel & Heat Transfer Graphics
With the rise of custom fashion, branded merchandise, and event apparel, Roland’s direct‑to‑film and heat transfer solutions make it easy to add garment printing to your service lineup. Whether it’s for corporate uniforms or personalized t‑shirts, the results are professional and long‑lasting.
Applications include:
- Custom t‑shirts and hoodies
- Teamwear and uniforms
- Canvas tote bags and promotional gear
- Specialty fabrics for fashion or décor
For Colorado‑based businesses involved in events, tourism, or outdoor sports, customized apparel is a valuable service offering.
5. Personalized Products & Gifts
If your business offers personalization, Roland’s direct‑to‑object and UV flatbed printers make it simple to print directly onto products like phone cases, notebooks, awards, and even metal or wood surfaces. This opens up lucrative markets in corporate gifting, promotional products, and custom merchandise.
Popular personalized items:
- Drinkware (mugs, tumblers)
- Awards and trophies
- Tech accessories
- Decorative signage
- Branded promotional products
This application is ideal for small‑run jobs where customization is key—and margins are high.
6. Packaging & Label Prototypes
For small businesses or startups in the packaging world, Roland printers offer the ability to create packaging prototypes, custom labels, and short‑run packaging solutions. These devices can handle shrink sleeves, labels, folding cartons, and more, often with specialty effects like gloss and texture for added appeal.
This capability is perfect for:
- Product launches
- Branding agencies
- Craft food and beverage producers
- Cannabis packaging (a strong market in Colorado)
The ability to offer short‑run, customized packaging gives you an edge in a highly competitive market.
Roland Devices: Features, Formats & MSRP Overview
Roland offers a variety of printer models tailored to different applications. Here’s a quick overview of some popular Roland printers and their approximate MSRP to help you plan your investment.
Eco‑Solvent Printer Models
- Format: 64″ wide roll‑to‑roll
- Focus: High‑speed production, vehicle wraps, banners
- Approx. MSRP: $20,995
- Format: 64″ wide with integrated cutter
- Focus: High productivity, sign and graphics shops
- Approx. MSRP: $25,995
TrueVIS VG3 Series (54″ and 64″)
- Format: Print/cut combo
- Focus: Versatility, mid‑size shops
- Approx. MSRP: $12,495 (54″) to $14,495 (64″)
UV Printer Models
- Format: UV printer/cutter, roll‑fed
- Focus: Special effects, packaging, interior graphics
- Approx. MSRP: $20,000–$26,000
- Format: Flatbed, direct‑to‑object
- Focus: Rigid media, promotional products, signage
- Approx. MSRP: Starting around $54,995
Specialty Solutions
- Format: Desktop 20” printer/cutter
- Focus: Entry‑level, decals, apparel transfers
- Approx. MSRP: $5,295–$6,495
- Format: Direct‑to‑film printer
- Focus: Apparel, promotional items
- Approx. MSRP: Around $5,000
These prices are general guidelines and may vary based on vendor, promotions, or package configurations. Leasing options are widely available, which can help manage cash flow and allow you to scale up more easily.
Substrate Compatibility: What You Can Print On
Roland printers are known for their broad substrate compatibility. Here’s a breakdown of the most common materials you can print on depending on your device:
For Eco‑Solvent Printers
- Adhesive vinyl (cast and calendared)
- Banner materials
- Perforated window films
- Heat transfer vinyl (for garment decoration)
- Wall films and wraps
- Static cling films
These materials are perfect for signage, decals, vehicle graphics, and large‑format advertisements.
For UV Printers
- Acrylic sheets
- Aluminum and brushed metal panels
- Corrugated plastics
- Wood and MDF boards
- Glass and ceramic tiles
- Foam boards and rigid display materials
UV printers cure ink instantly on the surface, making them ideal for rigid and non‑porous materials that other technologies struggle with.
For Fabric and Apparel Printers
- Cotton, polyester, and blended textiles
- Canvas tote bags
- Sportswear fabrics
- Heat transfer film
- Pre‑treated garments
These materials allow for the production of vibrant, durable apparel and accessories.
For Direct‑to‑Object Printing
- Phone cases
- Awards and plaques
- USB drives and promotional gear
- Home décor items (wood, tile, slate)
- Industrial parts or components
This gives you the ability to enter the personalized product market without the need for complex setups.
Strategic Tips for Choosing the Right Roland Printer
To find the perfect match for your business, here are some key factors to consider:
1. Identify Your Primary Revenue Streams
If you mostly do wraps and signage, an eco‑solvent printer with wide‑format capability makes sense. If your goal is personalized merchandise, a UV flatbed or direct‑to‑object machine may be better.
2. Evaluate Space and Setup Requirements
Large‑format printers require space, proper ventilation, and sometimes special electrical requirements. Make sure your facility is ready before installation.
3. Plan for Consumables
Ink, media, maintenance supplies, and spare parts should be factored into your operational budget.
4. Training and Support
While Roland printers are user‑friendly, you’ll still want proper onboarding for your staff. Look for dealers that offer training, support, and maintenance contracts.
5. Think Long‑Term
You might start small with one device, but consider how easily you can upgrade or add new machines as your business grows. Roland’s modular ecosystem makes it easy to scale over time.
Is a Roland Printer Right for You?
If you’re in the market for a dependable, versatile, and profitable print solution, Roland printers offer a compelling choice. Whether you’re based in the Denver metro area, mountain towns, or growing commercial hubs across Colorado, the ability to offer customized, high‑quality print services is a huge business advantage.
With applications that span wraps, signage, décor, apparel, and personalized products, a Roland device can help you expand into new revenue streams while meeting the needs of demanding clients. Whether you’re upgrading from older equipment or launching a new print service, Roland’s lineup provides flexibility and performance in equal measure.
