Is the Roland TrueVIS XP-640 the Wide-Format Game-Changer Colorado Sign Shops Have Been Waiting For?

In the vibrant world of wide-format printing, speed and precision aren’t just luxuries—they’re business-critical. If you’re running a sign shop or large-format print operation in Colorado, you already know how intense the demand can be. Whether you’re producing custom vehicle wraps for Denver’s small businesses, outdoor banners for Boulder events, or retail signage for Colorado Springs storefronts, clients expect high-quality prints fast.

So when Roland released the TrueVIS XP-640, many in the printing industry started asking the same question: Is this the wide-format workhorse we’ve been waiting for? Spoiler alert—it just might be.

In this post, we’ll explore why the Roland TrueVIS XP-640 might be the ideal fit for Colorado-based print businesses, and how it stacks up in a competitive market where every square foot—and second—counts.

What Makes the Roland TrueVIS XP-640 Stand Out?

Let’s start with the specs that matter to professionals.

The TrueVIS XP-640 is engineered to tackle high-volume, high-speed production while delivering exceptional print clarity. It features:

• Dual CMYK Print Heads for precision and speed.
• High-Density TR2 Ink, formulated for long-lasting vibrancy and durability.
• Faster Dry Times, which means quicker turnaround for demanding jobs.
• True Rich Color 3 preset for enhanced color consistency and deeper saturation.

For Colorado shops producing everything from vehicle wraps to wall graphics, these aren’t just nice-to-haves—they’re mission-critical tools that keep production flowing and clients happy.

Colorado Printing Businesses Face Unique Demands

Colorado’s dynamic business landscape—spanning urban areas like Denver and tech-savvy hubs like Boulder—puts serious pressure on print shops to deliver premium results under tight timelines. Combine that with the state’s changing weather, high-altitude conditions, and temperature fluctuations, and you’ve got a recipe that demands equipment that’s both robust and reliable.

The XP-640 shines here:

• Durability: TR2 inks are rated for long-term outdoor use, perfect for signs that need to weather the snow in Breckenridge or the heat of Pueblo.

• Speed: Up to 24.1 m²/hr in production mode ensures your team hits deadlines—even during rush projects or seasonal spikes.

• Color Consistency: Whether you’re printing for a repeat client or mass-producing event signage, consistent output is key.

Vehicle Wraps, Banners, and Beyond: Versatility that Adds Value

One of the biggest perks of the TrueVIS XP-640 is its sheer range of application. This isn’t a one-trick pony—it’s a versatile workhorse built for diverse jobs:

• Custom Vehicle Wraps: Perfect for wrap specialists in Colorado Springs, Fort Collins, or even the mountain towns. The high-opacity TR2 ink delivers vibrant, long-lasting graphics that adhere well and resist fading.

• Retail & POP Signage: Ideal for Denver’s bustling retail scene, especially during seasonal promotions where time and quality are everything.

• Window Graphics & Wall Murals: Perfect for Boulder tech startups or local coffee shops looking to brand their space.

• Event Banners & Backdrops: Durable enough for outdoor use, yet stunning in color for trade shows and festivals.

Your clients will love the results. Your team will love the ease of use. Your bottom line will love the efficiency.

Why Speed Really Matters in a Fast-Moving Market

Let’s face it—time is profit in the printing world. The XP-640’s ability to maintain high-speed output without compromising print quality makes it ideal for Colorado print businesses that deal with last-minute jobs, seasonal rushes, or multiple project types in a single day.

What does that mean in real numbers?

• Up to 24.1 square meters/hour means large jobs can be completed in hours, not days.

• Reduced drying time means quicker lamination, installation, and delivery.

• Dual print heads mean less waiting, more doing.

If you’re currently using an older wide-format machine, you might be spending more time waiting on prints—and less time delivering value to clients.

The Environmental Factor: How the XP-640 Performs in Colorado’s Climate

Colorado’s environment presents unique challenges to print output:

• Dry air and altitude can affect print drying and media behavior.
• Temperature shifts between seasons (and even within a day) can affect print consistency.

The TrueVIS XP-640 has been built with this kind of real-world operation in mind. TR2 ink offers:

• Quick curing times, ideal for Colorado’s dry air.
• Durable adhesion, meaning less peeling and cracking in extreme temps.
• Greenguard Gold certification, giving you peace of mind when installing prints indoors.

TrueVIS XP-640 vs. Other Wide-Format Competitors

Let’s break it down against other popular printers on the market—namely, Epson SureColor S80600 and HP Latex 700.

While the Epson has a slight edge in speed, Roland excels in overall versatility, color control, and media compatibility. Plus, many Colorado print shop owners find Roland’s workflow and maintenance to be smoother, especially for smaller teams or those without in-house tech support.

Local Support Matters: Why Working with a Colorado Dealer is Key

At ABT, we’re proud to serve Colorado businesses with local support, service contracts, and fast response times. When you invest in a machine like the TrueVIS XP-640, it’s not just about specs—it’s about the relationship, support, and trust that comes with working with a nearby partner.

What we offer:

• On-site demos so you can see the XP-640 in action.

• Custom financing options tailored for small to mid-sized businesses.

• Maintenance plans to reduce downtime and keep production humming.

• Ongoing training for your team—because great tech needs great people behind it.

Is It Worth the Upgrade? The Verdict

If you’re running a wide-format print operation in Colorado and looking to scale, diversify, or simply deliver better output faster—the Roland TrueVIS XP-640 is a serious contender.

It’s perfect for:

• Sign shops juggling multiple client projects.

• Vehicle wrap specialists needing vibrant, durable graphics.

• Marketing firms producing event graphics on tight timelines.

• Print shops ready to scale up their service offerings.

With high-speed performance, consistent quality, and a user-friendly workflow, the XP-640 is more than just a printer—it’s a productivity machine built to help you thrive in Colorado’s competitive print industry.

🎨 Roland TrueVIS XP-640 Ink System & MSRP Chart

🌿 Key Notes to Embark On:

• High-capacity ink cartridges minimize downtime and ensure seamless workflows.
• The TR2 ink system is Greenguard Gold Certified, a crucial component for indoor graphics, especially in Colorado’s verdant education and healthcare settings.
• These inks are weather-resistant—perfect for outdoor signage that must endure the crucible of Colorado’s unpredictable weather patterns.

Ready to See It in Action?

Whether you’re in Denver, Boulder, or anywhere along the Front Range, ABT is your trusted  partner. We offer hands-on demos, expert guidance, and a full suite of Managed Print Services and supply management to support your business growth.

📞 Call us today to schedule a demo or consultation (303) 778-0600
💻 Or fill out our contact form and let us help you build a print solution that’s future-ready or email at marketing@yourabt.com!