Expand Your Business with Roland’s Traffic Sign Printing Solutions

Finding a business niche in today’s competitive market can be the difference in building a business that can offer both steady demand and lucrative returns is key to growth. Roland DGA’s TrafficWorks solution presents an excellent opportunity for businesses to tap into the traffic sign printing industry.

By offering a complete, turnkey solution, TrafficWorks simplifies the production of fully compliant traffic signage, making it easier for companies to enter this high-demand market while minimizing costs. Let’s explore how this solution can drive your business forward.

Why You Should Consider Traffic Sign Printing?

Traffic signage is a crucial component for road safety, construction, and various industries that require clear, durable, and compliant signs. With growing urban development and infrastructure projects, the demand for traffic signs remains steady. Moreover, traffic signs need to adhere to strict standards like MUTCD (Manual on Uniform Traffic Control Devices) and ASTM (American Society for Testing and Materials), creating a specialized market that many general printers might avoid due to complexity.

However, Roland DGA’s TrafficWorks system provides a solution that demystifies the process, allowing your business to meet these standards with ease. This makes traffic sign printing not only accessible but also a highly profitable niche, with fewer competitors due to the technical requirements involved.

All-in-One Solution with Roland TrafficWorks

Roland’s TrafficWorks is designed to offer an all-in-one traffic sign printing solution, reducing the barriers for businesses to enter this niche. At the heart of the system is Roland’s TrueVIS VG2 series printer/cutter, known for its superior color output and precision. The VG2 is paired with TR2 inks, which are GREENGUARD-certified for low chemical emissions and suitable for outdoor signage.

The TrafficWorks system also includes traffic sign media from ORAFOL, a leading manufacturer of reflective films and materials used for traffic signage. This combination ensures that the signs you produce not only look professional but also meet the strict compliance requirements for road safety​(Roland Website).

Cost-Effective and Compliant Production

For businesses concerned about the cost of entering a new market, TrafficWorks offers a cost-effective approach. Traditionally, producing traffic signs in-house has required substantial investment in specialized equipment and expertise. However, Roland’s solution simplifies both the design and production processes, significantly reducing setup and operational costs. With TrafficWorks, even businesses new to this sector can produce industry-standard MUTCD, ASTM, and FHWA-compliant signs with minimal training.

By keeping production in-house, businesses can reduce their reliance on third-party suppliers and improve turnaround times—an attractive proposition for clients requiring custom signage on short notice.

Expanding Your Product Offerings

In addition to traffic signs, the versatility of the TrueVIS VG2 printer allows businesses to offer a wide range of other products. From vehicle graphics to banners, window decals, and custom stickers, the VG2’s cutting-edge eco-solvent printing technology ensures that your business can handle diverse customer needs. This flexibility is crucial in a fast-changing market where customers often require more than just traffic signage​.

By leveraging Roland’s TrafficWorks, your business can offer traffic signs as part of a broader portfolio of services, increasing revenue opportunities across multiple sectors.

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Why Invest in Roland’s Traffic Sign Printing Solution?

• Compliance Made Easy: TrafficWorks ensures that all your signs meet federal and state compliance standards, which can be a major selling point for municipalities and construction firms.
• Efficient Workflow: With seamless design-to-output processes, TrafficWorks reduces the learning curve, enabling you to begin production quickly.
• Expand into High-Demand Markets: As urban areas expand and road infrastructure projects continue to rise, the demand for traffic signage grows. This solution allows your business to capitalize on this consistent demand.
• Eco-Friendly Printing: Roland’s TR2 inks are GREENGUARD Gold certified, making this a sustainable solution that aligns with modern environmental standards.

One of the standout features of Roland’s TrafficWorks solution is its substrate flexibility, allowing businesses to print on a variety of materials essential for traffic signage. The TrueVIS VG2 printer supports printing on reflective materials, vinyl, and other durable substrates, making it ideal for producing long-lasting outdoor signage. This flexibility ensures that your signs can withstand the harsh conditions often experienced by traffic and construction signs, such as exposure to weather elements.

In addition to substrate options, Roland’s TR2 eco-solvent inks provide vibrant, durable results, with cartridges available at competitive MSRPs. For businesses looking to optimize their supply chain, ABT makes it easy to order these toners and inks through an online portal. With streamlined online ordering, you can quickly restock supplies, ensuring you never experience downtime. Whether you’re ordering reflective substrates or toner, ABT offers convenient and fast delivery to keep your operations running smoothly​.

Real-World Success: Case Studies

Companies that have implemented Roland’s TrafficWorks have seen significant business growth by entering the traffic signage market. Print shops and sign-making businesses, in particular, have reported new revenue streams and client expansion thanks to their ability to produce high-quality, compliant traffic signs in-house.

One customer highlighted how the easy integration of Roland’s equipment into their existing workflow allowed them to offer new products to local governments and construction firms, increasing their overall revenue while reducing outsourcing costs​(Roland Website).

Ready to Expand Your Business?

If your business is ready to diversify and take advantage of the traffic signage market, now is the perfect time to invest in Roland TrafficWorks. The solution offers a comprehensive package to get started with minimal hassle while ensuring that you can produce compliant, high-quality signs that meet industry standards.

For more information on Roland TrafficWorks or to schedule a demo, contact our team at ABT today. Let us help you take the next step in growing your business!

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Give us a call to discuss how this system can fit into your existing business model and to get a demo today!